Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

 

Key Takeaways:

It takes 4 seconds for someone to decide if they like you or they hate you
90% of communication is tonality of your voice and body language
The unconscious mind is influenced by tonality and body language; Conscious mind is influenced by words
Whispering is a powerful luring technique
NLP (neural linguistic program) is the science of persuasion language
Olfactory anchoring can be used to condition internal rewards
Tonality: phrase as question; intrigue: created using a whisper (creates scarcity bias, information scarcity); use ‘the reasonable man tone’
Body Language: watch several videos on effective use of body-language to influence your audience; do not invade personal space; eye contact 72% of time
Match-Pace-Pace-Lead
Marketing’s job: research the market; cost effective outreach; hook/call to action prospects into sales funnel; work with sales
online/offline marketing
Buyers: they must have a pain point; buyer in power: have shopping time; fire the tire-kickers early
“May I ask you a few questions so I have a clear picture of what you need?”
Speech Script: not front loaded (KISS – keep it stupid simple); frame the script; solutions not features; “makes sense?”; casual script; flow
Money = stored energy, the buyer wants to spend least energy, path of low resistance
Do NOT ask: “did you get my email/review my information?”, this is an easy NO; instead say “I sent you info..”
Anchor high settle low

The tools and techniques discussed in this book allow you to reach your audience. You have a message worth delivering, it is of interest to your audience. You have clear, good intentions. So why not learn how to effectively convey your message so it gets heard.

You can get the book here: Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success