
Congratulations! You have moved on to the next stage. If you thought your struggles in college were over, think again – job search is another beast. The good news is that you can slay this beast.
I would like to share some practical ideas about job search. Having gone through this myself, and seeing others go through this, my article will serve as a summary on the process. The content here is a combination of things I have done myself, read online, and been advised to try. It is not easy, but it does work. I got a great job by following these principles.
First the basics:
- Start with the end in mind. Know exactly what it is you want. Maybe your end goal is a different job than the one you are currently looking for. This is fine, so long as it gets you closer to your ideal job.
- Job search is a form of selling. You have to sell your skillset. The employer needs you as much as you need them. This is a mindset.
- Out think your competition. Be strategic and find clever ways, something your competitor might not do. Go out of your way to demonstrate you are sincere and dedicated. It is like a game of musical chairs.
- Law of averages applies to job search as well. This is a numbers game, like many things. Realizing this will allow you to devise a smart strategy that will work for you.
Have fun with your search. Turn the “search” into a “hunt”. Once you get the ball rolling, it is only a matter of time.
Sources for Job Searching
You will know more about this section better than me, as this is very industry specific. But here are some basics. After you have identified what kind of job you want, list all the job search venues available to you. Some of these may be: job search engines, the company’s job postings page, head-hunters and hiring companies, social media (LinkedIn), career fairs, word of mouth. Be creative and focus on ones that your competitors won’t think of. The more sources you have, your job search will grow exponentially – remember, this is a game of number.
Resume and Cover Letters
Making a good resume is a daunting task. The best place to start is to look at what works in your industry of interest. Ask friends for their resumes. If you don’t have friends, then ask people in the industry you want to be in for their resume, or if they can have a look at yours. You can find these people by: LinkedIn, cold calling and visiting the company, networking events, etc. You will be surprised how easy it is. Most professional people appreciate sincerity and will do their best to help.
Now that you have a resume, you need more resumes. Have industry specific and job specific resumes, as they require different skill sets, or prioritize different skills in different ways. Have a bank of resumes to pull from. The tracking system below will be useful for this.
A cover letter is different than the resume because it is tailored to every job. You can have a handful of these letters and tweak them little by little as per the job specifics. Be creative in writing this letter. Don’t be overly formal in your cover letter. Make the reader comfortable and eager to meat you in person. If your resume and cover letter are overly long and wordy, that tends to put people who have to reading them off. Try and make it easier for them.
Keywords are extremely important. Identify these keywords from the job description and strategically implant them in your resume. Be subtle.
Final advice, keep these short and to the point. You wan the reader’s attention, not to make it a chore. Who knows, maybe your resume is such a delight to read compared to the others, that you get the phone call.
Creating these documents will take a lot of your time at first. Once you have good templates to work with, it becomes easier. You resume and cover letter are living documents – tweak and optimize them with every opportunity.

LinkedIn and Social Media
Invest some time in fixing up your LinkedIn profile. If you Google search on this topic, you will find lots of great information. LinkedIn has a good section on this topic. Your LinkedIn profile is like a second resume.
You can use LinkedIn to follow the companies you are targeting. This gives you visibility and you can cross-network to the connections within the companies being followed, as well as their networks. Connect to people in these companies and ask them for coffee meetings and get advice. The success rate here is low, but not impossible.
Use LinkedIn to do competitive analysis. You can look at profiles of people who you are competing with for specific jobs. See what they are upto and see their experiences. Think of ways to make yourself stand out.
Writing articles on LinkedIn is an excellent way to show your professionalism. Write on topics that are of interest to you. Not necessarily related to the job. This is another way to show you are better than your competitors. Share, like, and comment on posts periodically. You don’t necessarily need to do this every day, but once a week is good. You can even set time blocks in your calendar, for example, every Friday morning 7am-7:30am.
But please don’t get carried away. Your objective is to use LinkedIn as a job search tool, not a social media platform. Spend only the amount of time necessary to accomplish your goal.
Keep Facebook private. You don’t want your LinkedIn activities to be out of sync with your Facebook activities. Therefore, it is best to keep the two separate. Employers will look you up on both platforms. Try Googling yourself and see what shows up.
Online Courses
There are hundreds of online courses you can take to add to your skill set. Pick courses that are short and relevant. These are available free, for example on YouTube, or paid. The paid ones will give you a certificate at the end. Make them visible on your resume and your LinkedIn profile.
Networking Events
The obvious events to attend are job fairs. But the not so obvious ones are networking events. These can be seen on LinkedIn sometimes. You can also find them on websites that are the industry’s event organizers. These guys are not affiliated to any specific company, but in a way, harmonize the standards across this industry. They usually have networking events once a year. Google search to find out.
Meetups.com is another great place to look for networking events. Don’t spend too much time here, but if you see some event that is related to your job search in the industry you are interested in, then it is a good idea to attend.
Tracking Is The Key
I have found this single activity to be the most effective one of all. Tracking is a way to bring everything together. Having an overview of your process and all the moving parts within, makes it manageable.
“What gets measured, gets accomplished.”
Create an Excel file. At the very top, write down the “objective” – this is the goal, the desired outcome, the reasons you are doing this job search. What needs to be tracked: dates (of job search, application, interviews), industries, companies (industry specific), contact, the resume used, the cover letter used, interview notes, any other relevant information that helps in future. Most importantly, each line will have a “folder number”. This folder will contain all the associated files. Create a PDF of the job posting so you remember what it was when you get a phone interview.
I remember I was applying everywhere and when someone would call me back, it would be hard for me to remember who it was. After creating this tracking sheet, it was no problem. I would put this folders on could storage – I used “Box”, but others will do the same thing – to be able to look at it when I get a phone call and I was away from my computer.
Prospecting Runs
I found this to be the most fun part of the whole job search process. I started with phone calls: list the companies in an area, call them up and ask to speak to the department manager. Be polite, but be direct. You will get a lot of rejections from the receptionist, and when you do manage to make it to the managers, you will get further rejections. But don’t worry, your competitors are doing the same thing. If you persist, then you have an advantage.
After you make your list of companies you called, follow up with a visit. This is practical if they are in the same city, or neighboring city. At this point, they are not really looking to meet a potential candidate, but that is something your competitor is also thinking. At the very least, you can drop off your resume. But if you get through to the department manager, they will be impressed with your dedication and retain your contact information for when an opportunity arises. Or perhaps even refer you to someone who is looking for a dedicated individual.
If you are hungry enough, you can offer to work as an unpaid volunteer. Your goal is to get experience, get contacts, get a referral. Keep a part-time odd-job to pay your bills while you are volunteering.
Why are you doing all this hard work? Go back to your tracking sheet and remind yourself of the objective. You have nothing to lose in doing this. I can guarantee that your competitor is not putting in this much effort
“You miss all the shots you don’t take.”
Interview
Now that you have made it past the application stage, congratulations, it gets more difficult. An in-person interview adds another dimension to your personality. So far, your interviewer has only read about you on paper, and perhaps heard your voice on the phone. Now you will need to add body language as well, and try to synchronize with what you have previously said.
Spend some time on these two very important topics:
- Body Language: you communicate a lot with your body, no surprise. Know what these cues are and how to avoid the undesired ones. This TED talk is an excellent summary on this.
- Pace and Lead: an extremely powerful technique, very difficult to master. Read the article for background information and watch this video for a demonstration.
Behaviour questions: we all hate them, but the interviewer loves asking them. It is an easy way to funnel the applicants. The best way to tackle these questions is to prepare ahead of time. Once again, good old Google search will give you a list of such questions. Practice them and after every interview, track how you though you handled them. Note the ones you struggle with and work on them. Before you know it, you will be a master.
Finally, track your progress back on the Excel sheet you created earlier. Remember, what gets measured gets accomplished.
Your Brand
The general theme here is building your “brand”. What are your values and objectives. If you don’t make it clear to your prospects, then how would they know? Think about what makes you unique. Be strategic and look at the big picture. Your brand will evolve with time and experience.
Just like the companies you are looking to work for have a vision statement, you too as a CEO of “You Inc.”, have a vision statement. Jobs come and go, but your unique brand will stay with you.